The Eco-Business A List 2020 unveiled: Sustainability leadership in the time of Covid-19

The year 2020 has been one to forget for some sustainability practitioners. The Covid-19 pandemic has led to disappearing budgets, shelved projects and gutted sustainability departments as businesses grapple with the worst economic conditions since the Second World War.

Yet, it has also been an opportunity for sustainability teams to prove their worth, said Luanne Sieh, the head of group sustainability and corporate responsibility at Malaysian bank CIMB in an interview in October. Not all companies have, despite the pressures of a Covid-induced economic downturn, deserted their sustainability ambitions to salvage the bottom line. Some have seen the opportunity in sustainability.

This year's Eco-Business A-List recognises individuals in Asia Pacific who have done the most to advance the sustainability of their businesses and industries in a difficult year that has set back progress on many of the Sustainable Development Goals.

The 2020 Eco-Business A-List drew almost 100 nominations from countries and territories including Australia, India, Singapore, Hong Kong, Malaysia and Myanmar. From a shortlist of 20 nominees, eight executives were selected for the final A-List.

Nominees were judged on their achievements over the last 12 months, with the creativity, innovation and impact of their achievements taken into consideration. This year's A-Listers include executives from the food, packaging, chemicals, consumer goods and financial services sectors.

The judging panel included Michael Salvatico, head of environmental, social and governance (ESG) business development, Asia Pacific for Trucost, Georg Kell, chairman of Arabesque, Eco-Business managing director Jessica Cheam, and Esther Chang, executive director of United Nations Global Compact, Singapore.

The 2020 Eco-Business A-List awardees are:

David Yeung, founder and chief executive officer, Green Monday/OmniFoods

While American foodtech firms like Impossible Foods and Beyond Meat have created plant-based meat alternatives, they have overlooked pork, the world's most popular meat, says David Yeung, founder of the company that makes OmniPork, a plant-based minced pork. Asia’s meat consumption is expected to grow by a-third by 2030, and Yeung's firm wants to provide a plant-based alternative to curb the climate impacts of meat-eating, improve public health and shore up global food security.

Yeung made major progress in his mission — to change behaviour and raise awareness of the climate impact of diets — in 2020 as the pandemic affected dietary choices. In September, Green Monday raised S$70 million in funding, the biggest fundraiser of its kind in Asia to date, to expand its operations in Asia, with CPT Capital, Jefferies Group and Sino Group’s Ng Family Trust among the new investors.

Yeung reached a number of milestones this year, particularly in bringing down the price of plant-based meat. The firm sells more than one million dumplings a week priced at US$0.20 each at Taiwan’s largest fast food chain, Bafung Yunji. It launched OmniPork luncheon items with McDonald’s in Hong Kong and a US$1.25 Omni Sandwich at Thai eco-friendly coffee chain Inthanin. 

Yeung expanded the reach of plant-based options in Asia through deals with supermarket chains Aldi, Carrefour, ParknShop, FairPrice, and Tops Market, and corporate caterers Compass and Sodexo. He also pivoted to ready-to-eat meals, which have soared in popularity during the pandemic, launching the OmniEat series. Now eight years old, Yeung's company has come a long way, but he said that even small wins should not be underestimated.

"Don’t underestimate the power of a baby step," he said. "Going from where we are today to a completely sustainable system will take time. We started very humbly eight years ago with the green Monday movement. One day a week, we hope everyone will eat plant-based protein. It’s not a big ask. We’re not asking people to never eat meat again. But when everyone has a green Monday, we’re talking about millions of people."

David Yeung helped to drive down the price of plant-based food this year. Image: Green Monday

David Yeung helped to drive down the price of plant-based food this year. Image: Green Monday

Stefan Phang turned trash into treasure this year with programmes for recycled soap, coffee grounds and single-use plastic bottles. Image: Eszter Papp

Stefan Phang turned trash into treasure this year with programmes for recycled soap, coffee grounds and single-use plastic bottles. Image: Eszter Papp

Stefan Phang, director, sustainability & corporate social responsibility, Diversey

Stefan Phang has pioneered a number of projects that convert hotel waste into useful commodities for at-risk communities, as part of his sustainability role for chemicals firm Diversey. One of his initiatives is Linens For Life, which upcycles discarded hotel linen into saleable bags, aprons and school uniforms. This year, the focus shifted to face masks. "People living on 50 cents a day should not have to choose between food or a mask," said Phang. He has struck deals with 88 hotels in 34 countries to source used linen, which is donated to poor families around the region who sew and sell the masks. So far, the project has yielded 800,000 face masks. Phang is aiming for one million masks by the end of the year.

Phang is best known for the Soap for Hope programme, which recycles used hotel soap and provides income and cleaning products for poor families. Though the pandemic forced many hotels to close, Soap for Hope was still able to distribute soap to underprivileged families in the earlier months of the year. The same concept applies for Phang's Coffee Briques idea. Used coffee grounds are recycled into a cleaner fuel alternative to charcoal or firewood. The scheme has launched in Myanmar. Phang has had to oversee operations from his base in Singapore because of Covid travel restrictions, and compares running operations remotely to "Pablo Escobar running his empire from his prison cell". 

This year, Phang also trialed a single-use plastic upcycling venture called PlasticShreds, which uses shredded waste plastic bottles from hotels to make structures such as basketball courts and roads.

Phang hasn't let the pandemic get in the way of his ambitions. "There are three types of people in this world," he said. "People who make things happen, people who watch things happen, and people who wonder what the hell just happened. It's a matter of choice. We can make a difference."

Dave Ingram, chief procurement officer, Unilever

Even for sustainability pin-up Unilever, 2020 has been an important year. Among procurement chief Dave Ingram’s achievements is bringing greater transparency to the consumer goods firm’s vast and complex supply chains. “Working with major agricultural crops [such as palm oil], there are risks. But you can’t close your eyes to them,” he said.

For Ingram, 2020 has been about getting to know his suppliers and their operations better. “We’ve been big proponents of certification schemes, but we have realised that they don’t give us what we want to know about the places where we source raw materials. We want to know more about the farmers, and whether living wages are being paid. You don’t know those things without transparency through the supply chain,” he said.

Movement restrictions have made land-use mapping particularly difficult this year. Ingram turned to satellite technology through a partnership with Google to be “an eye in the sky more than feet on the ground”, and detect issues such as deforestation, a chronic problem for a big buyer of palm oil, paper, soy and tea. Ingram also led a programme to give cash relief to small and vulnerable suppliers to ride out the economic slump. 

Ingram led initiatives to protect women’s rights and safety in the tea industry, advance a regenerative agriculture code to make improvements to Unilever’s impact on soil, water and biodiversity, and reduce the company’s plastic footprint — projects that wouldn’t have worked without forging new partnerships, even with competitors such as Danone. “This year, I’ve learned about the need for us to be more deeply integrated with our partners. Only then do you see the benefits of scale. You need to keep an open mind to realise these opportunities,” he said.

Dave Ingram brought greater transparency to Unilever’s large, complex supply chains in 2020. Image: Eszter Papp

Dave Ingram brought greater transparency to Unilever’s large, complex supply chains in 2020. Image: Eszter Papp

Lavina Sequera is founder of what she aims to be the world’s most valuable lifestyle brand. Image: Eszter Papp

Lavina Sequera is founder of what she aims to be the world’s most valuable lifestyle brand. Image: Eszter Papp

Lavina Sequera, founding member, Soil of India

In 2017, Lavina Sequera founded Soil of India, a network of more than 600 artisans making and selling crafts in rural India that aims to be the world’s most valuable sustainable lifestyle brand. 2020 was supposed to be the year that Sequera built a robust supply chain for the business. Then Covid-19 happened.

“I saw people losing their jobs, families suffering, people dying. It was chaos,” she said. “I thought, how do I provide some relief to those who need it most?” Though business dropped, Sequera continued to buy from the artisans, 70 per cent of whom are women surviving on less than US$5 a day.

She also wanted to help another community hit hard by the pandemic: Migrant workers. Millions migrate to India’s cities in search of work, but as informal jobs dried up as cities went into lockdown, migrant workers were left with no means to earn a living. “For these migrants, there was no food to eat, and no health or hygiene. Forget about wearing masks,” she said. In April, Sequera, together with a group of lawyers, filed a writ at the Supreme Court petitioning for bed-and-breakfasts to be converted into treatment centres to help the needy as Covid-19 cases rose exponentially in India. She also worked with animal welfare charities to help street animals that were dying of starvation and a lack of medical attention over the lockdown period.

“My ambition and goals have remained the same this year — compassion. As we works towards the Sustainable Development Goals, everything starts from that point,” she said.

Ng Pei Kang, chief executive officer, TRIA

Sustainable food packaging entrepreneur Ng Pei Kang has helped his clients to avoid using about 100 tonnes of plastic over the last 12 months by switching to greener options. The Covid-19 pandemic has disrupted supply chains, and various government institutions asked Ng’s firm to supply traditional plastic packaging. But he declined, wanting to stay true to his mission of supplying circular solutions.

This year, Ng led negotiations with Sats, the in-flight catering service provider, to design a closed-loop foodware and food waste system for the aviation industry. TRIA is also working on an new way to make fertiliser from food waste and recycled nutrients. Ng, a former innovation lead at Philips, says that sustainability is not an easy business, and admits that his firm is not yet profitable. Revenue is being pumped into research and development.

He believes that sustainability should be driven by outcomes, not promises. Many packaging firms are coming up with material that is either biodegradable, compostable or recyclable, but they are not accountable for where the material goes after it is used. Most of it ends up in landfill or at incinerators, which means the solutions are not genuinely circular, Ng said.

“Our investors believe in what we’re doing, and bigger and bigger clients are talking to us. Covid has made things difficult. But what we’ve been advocating — reparability, upgradeability, reusability and recyclability — is starting to gain a foothold in the industry,” he said.

Ng Pei Kang helped to drive reparability, upgradeability, reusability and recyclability in the packaging industry this year. Image: Eszter Papp

Ng Pei Kang helped to drive reparability, upgradeability, reusability and recyclability in the packaging industry this year. Image: Eszter Papp

Luanne Sieh helped to drive the Southeast Asian banking sector’s most ambitious decarbonisation policy. Image: Eszter Papp

Luanne Sieh helped to drive the Southeast Asian banking sector’s most ambitious decarbonisation policy. Image: Eszter Papp

Luanne Sieh, head of group sustainability and corporate responsibility, CIMB

Luanne Sieh’s role was created just over a year ago, and she volunteered for it. Formerly a strategic programme manager, she is as new to sustainability as her employer, which devised its first responsible banking strategy in 2019. Sieh and her team have helped Malaysia’s second-largest bank take some big early steps in a short span of time — in a difficult year. “I’ve had to upskill and deliver at the same time,” Sieh said.

A highlight of CIMB’s efforts was the Cooler Earth Summit, one of the region’s most ambitious sustainability conferences, which ran for eight weeks from September. The event was targeted by NGOs, who dubbed the conference the ‘Hotter Earth Summit’ in a campaign that attacked CIMB’s links to planet-warming coal financing. Sieh noted that the campaign actually drew more attendees to the conference, which cost 90 per cent less to produce than the previous year. “The NGOs are trying to push an agenda. But we’re not opposed to it,” she said, adding that the campaign had the effect of accelerating the bank’s work on a coal policy. Three months later, CIMB produced Southeast Asia’s most ambitious coal commitment yet.

Sieh has had to learn and adapt over an unpredictable 12 months, and push CIMB’s sustainability agenda in a country still new to green finance. She was instrumental in driving sustainability through the CEO Action Network, a club of influential business leaders in Malaysia, and her work has seen CIMB climb the Dow Jones Sustainability Index. She’s also helped the bank’s customers weather the Covid-19 pandemic. CIMB’s sustainability team helped to create a support package for small- and medium-sized businesses, and devise a bereavement programme for people who’d lost family members to the virus.

Pieter Nuboer, chief operating officer, DSM-Erber

Pieter Nuboer works for a nutrition and materials company that already has a strong sustainability ethos in place. But even so, 2020 was a standout year in which the Dutchman pushed the boundaries for his employer, driving sustainability in innovation and production across the region.

Initiatives he has led include the DSM SMU-X Sustainability Challenge, a mentorship programme involving DSM Nutritional Products and Singapore Management University to educate the emerging generation of sustainability leaders, and the launch of a new innovation centre with consultancy Padang & Co called the Bright Science & Technology Innovation Hub to connect the company with entrepreneurs to find solutions in nutrition, decarbonisation and the circular economy.

He also led an initiative called Purpose @Workplace to encourage sustainability advocacy among DSM staff in Asia. As a result of the programme, which involved townhall meetings led by Nuboer, DSM’s sites in Singapore will be powered by solar panels by next year, aiding the company’s ambition to lower emissions by 30 per cent by 2030. Other improvements the company has made under Nuboer include increasing the amount of electricity from renewable sources from 41 per cent to 50 per cent.

Nuboer’s main challenge in 2020 has been to keep supply chains going. “Our products play an important role in addressing malnutrition. If nutrition suffers, immunity suffers,” he said. Working closely with manufacturers has been key to keeping the business moving, as has working virtually. Nuboer noted that when normality returns post-Covid, if businesses continue to operate virtually they could have a “credible impact” in lowering emissions.

Pieter Nuboer drove innovation in sustainability at DSM-Erber. Image: Eszter Papp

Pieter Nuboer drove innovation in sustainability at DSM-Erber. Image: Eszter Papp

Mikkel Larsen led the pursuit of nature-based solutions this year. Image: Eszter Papp

Mikkel Larsen led the pursuit of nature-based solutions this year. Image: Eszter Papp

Mikkel Larsen, chief sustainability officer, DBS Bank

Larsen has been driving DBS towards addressing environmental, social and governance (ESG) risk and improving operations for the last three years, and 2020 was the year that he flexed his influence beyond the bank.

Larsen was appointed as the DBS lead for the working group of the Taskforce on Nature-related Financial Disclosures (TNFD), an international effort led by Global Canopy, the UN Development Programme, the UN Environment Programme Finance Initiative, and the World Wide Fund for Nature to help corporates better understand their impact on nature and redirect finance towards nature-positive initiatives. He also sits on groups set up by Singapore's Emerging Stronger Taskforce to work out how to bring about a carbon-conscious society.

“It’s been an amazing journey of trying to get companies and public entities to work together,” he said. ”We want to build a global hub for nature-based solutions in Singapore. For that, you need a carbon marketplace and to build an entire ecosystem around it.” He has also played a leading role in the Monetary Authority of Singapore’s green financing work group, which aims to position Singapore as the green finance capital of the region.

Closer to home, Larsen’s efforts have focused on measuring the bank’s own impact, which has been under close scrutiny from NGOs because of its links to coal financing. He has integrated the Task Force on Climate-related Financial Disclosures at the bank, and now leads DBS’ pilot impact measurement study for the automotive and palm oil sectors, with a view to re-evaluating DBS’ lending decisions. 

A vegan who carbon-offsets work travel, avoids air-conditioning and takes cold showers, Larsen lives by his own low-carbon goals, but believes that companies shouldn’t be as rigid in their approach to sustainability. “Chief sustainability officers are never going to be working alone. While you don’t want to duplicate efforts, you shouldn’t be competing [to be first or best]. Everyone wants to do something in sustainability now. You need to stay focussed on your own game and do it, because it’s the right thing to do.”

This year's A-List awardees were captured in a newly-commissioned portrait series titled ‘Zero Carbon Portraits’, by Hungarian documentary photographer Eszter Papp for Eco-Business. The series uses filters and distortion to echo the virtual nature of how we connect and work during this pandemic year. It is zero travel, zero carbon, and was produced by Eszter and the Eco-Business team and subjects remotely around the world.

This story is part of Eco-Business’ series on chief sustainability officers. The winners of the 2019 Eco-Business A-List included executives from the hospitality, construction, palm oil, and shipping sectors.